Marketing Specialist

Job Responsibilities

1. Responsible for market promotion and brand building of the company’s industrial automation products
2. Formulate and implement market promotion plans to improve brand awareness and product influence
3. Plan and organize online and offline marketing activities, including exhibitions, seminars, product launches, etc.
4. Responsible for content planning and operation of the company’s website, WeChat official account and other new media platforms
5. Write marketing copy such as product promotional materials, press releases, case studies, etc.
6. Analyze market data and competitor situation, put forward market strategy suggestions
7. Collaborate with the sales team to support sales work
8. Collect and organize market feedback to provide reference for product research and development

Job Requirements

1. Marketing, advertising or related major, bachelor degree or above
2. More than 2 years of market promotion experience in industrial automation or related industries
3. Familiar with marketing planning, brand building and promotion channels
4. Good copywriting skills and creative planning ability
5. Familiar with new media operation, good at using WeChat official account, Douyin and other platforms
6. Good communication skills and team spirit
7. Strong market insight and data analysis ability
8. Able to adapt to occasional business trips

Benefits

• Salary: 8-15K/month, adjusted according to ability and experience
• Paid annual leave
• Regular training
• Festival benefits
• Promotion opportunities
• Business trip allowance
• Good working environment and team atmosphere